A Truly Personalized Jewelry Experience

Unique & Affordable Jewelry
in Traverse City, MI

We are an authorized Gabriel & Co. dealer, stop in and shop a wide array of Gabriel Jewelry.

Our Location

1045 S Garfield Ave,
Traverse City, MI 49686

Tue – Fri: 9:30 AM – 5:30 PM
Sat: 9:30 AM – 4 PM
Sun & Mon: Closed

Free Jewelry Cleaning Appraisals Financing Watch Battery Replacement

Meaningful Moments

Celebrate That Someone Special

Life is short, don’t let it pass without showing your love on that special day, to that special someone.

Embrace Your Inner Sparkle

Gemstone Jewelry for a Touch of Glamour

Explore our wide selection of exquisite birthstone Jewelry for every month.

Stop in Today!

Design & Repair

On-Site Jewelers

Whether you have an old piece that needs repair, or want something totally new, our professional staff have you covered.

Meet Nicolina

The Legacy Continues

Nicolina (Nicki) was a sales associate at CC Jewelers in Traverse City for several years before the conversation turned toward ownership. In a welcome addition to the prospect of having a seasoned employee to take over upon his retirement, former owner Dave Croad also got to see the relationship grow between his son Michael and Nicki, hence the possibility arose of keeping the business in the family! Happily, Nicki purchased the store at the end of 2021, Mike and Nicki were married in mid-2022, and CC Jewelers remains in the Croad family; gratefully anticipating serving Northern Michigan and beyond for many years to come.

Stop in and check out our selection of high-quality pieces, timeless jewelry that can be passed down from generation to generation! At CC Jewelers it is our pleasure to help you celebrate life’s special moments.